There is a saying that goes something like "no man is an island", and that is never truer than in your career. Everything I have done in my career has been easier, and faster, because I work hard to create a support network that I can depend upon. You can do the same thing if you understand a few basic principles.

1. First, understand that Networking is more about helping others than helping yourself - especially in the beginning. You have to establish relationships based upon trust - or your request for help will look like you are simply using the others for your gain. Start by building relationships. For example, when I first started out in my industry I sent email and letters to Editors asking if I could buy them a soda and give them my press kit at the next big trade show. Maybe half of the people I wrote to replied. Of those, all but one agreed to meet with me, and almost half bought ME lunch.

2. It is okay to ask for help. Many of us are happy to help others but have a hard time asking for help ourselves. First, you need to remember that other like to help as much as you like to help them. Most people are flattered to be asked for their opinion.

3. Never be afraid to tell the people in your network that you don't understand something. When I started, I didn't know how to pitch a TV segment, or a magazine project. I quickly found out the answers by asking those who had already done it.

4. Always be on the look out for ways that you can return favors. When a producer told me that she had recently been handed the job of looking for new products to use on their show, I began to send her notes when I found a new product I liked. Pay attention to what you are told that the people in your network need and when the opportunity arises make yourself useful. They will remember your help, and thoughtfulness.